About PEL

There is a Pel In every home!

PEL contributes in your lives every day, by providing you not just appliances for a better lifestyle, but with power products like transformers, switch gears and energy meters. We are the pioneers of electrical manufacturing in Pakistan and we are here to make a difference in your lives whether it is through taking care of your home, your lifestyle, making your day to day activities easier or by helping you save energy.

We are here to “Change your life”.

Since its inception, PEL has been operating keeping in view the philosophy of innovation and advancement. It has consistently contributed in the development of engineering sector in Pakistan, keeping in mind the National interest and consumer welfare. It has introduced a range of quality electrical equipments and home appliances by producing hundreds of engineers, skilled workers and technicians through its apprenticeship schemes and training programmes. Until the acquisition by Saigol Group, PEL was solely catering the power equipment market but in 1981 the company ventured into home appliances market in 1981 as a part of Group’s long term strategy of diversification.

Vision

To excel in providing engineering goods and services through continuous improvement.

Mission

To provide quality products and services to the complete satisfaction of our customers and maximize returns for all stakeholders through optimal use of resources. To promote good governance, corporate values and safe working environment with strong sense of social responsibility.